A blank page sometimes needs a different question more than another hour of staring. Creative Whack Pack puts Roger von Oech’s creativity-card approach into an app: a prompt interrupts the direction your thinking has been taking. The historical March 2009 article fits the early life of a product that now has a separately updated listing.
What is in the current listing?
The App Store page from Creative Think describes illustrated creativity strategies based on the card deck. Roger von Oech also announced an expansion from 64 to 100 strategies. That distinguishes the present product description from an old review of the original collection.
Give the prompt a real problem
Write one sentence describing what you are trying to change. “Make the newsletter easier to start reading” is a more useful starting point than “be creative.” Read a prompt, then spend a few minutes generating possibilities without deciding immediately which one is best.
Afterward, connect each possibility to the original problem. A surprising idea is only a starting point. Ask what a reader or customer would experience differently, what you could try on a small scale and how you would tell whether it helped.
Use it with a group
Let participants think individually before comparing responses. This keeps the first confident suggestion from becoming the only direction explored. Collect the alternatives, identify which assumptions they challenge and choose a modest next experiment.
The value of a prompt tool lies in how you use the interruption. It does not guarantee innovation or replace knowledge of the subject. Check the current listing for purchase terms and compatibility, and treat this article as an explanation of the format rather than a claim of measured creative improvement.