Survey On The Spot brought questionnaires to the place where an experience was happening. The appeal was straightforward: ask about a visit while the details are still fresh, rather than hoping someone remembers them when a later email arrives. The historical iPhone app belongs to the early move from paper comment cards to mobile feedback.
What the original provider described
In its 2012 announcement about 7-Eleven, On The Spot Systems described a platform for customer feedback and field-manager reporting. It discussed collecting text and photographs, using location-specific QR codes and making information available promptly. These were the provider’s descriptions at the time, not verification of today’s service or plan features.
Ask a question someone can answer
A useful survey begins with a decision. If the aim is to improve checkout, ask about checkout rather than combining every part of the visit into one vague satisfaction score. Keep the wording neutral and make the response choices understandable on a small screen. One optional comment box can reveal a problem that a number alone hides.
Who responds also matters. A link at the exit reaches a different group from a message sent only to registered customers. Record where the survey was offered and the period it covered before comparing results from two branches or two months.
Plan what happens after submission
Decide who reads the feedback, which issues need follow-up and whether the person answering expects a reply. Avoid collecting names or photographs simply because a form permits them. Explain their purpose when they are needed.
The lasting lesson of Survey On The Spot is about closing the gap between an experience and a useful response. Current availability of the original platform needs separate checking; a historical announcement is not a purchase recommendation.