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Be Nice to Bunnies: checking cruelty-free products on iPhone

The historical PETA app put a shopping database on a phone. Its useful lesson is to check the current source behind a product claim.

Original apps illustration for Be Nice to Bunnies: checking cruelty-free products on iPhone

A shopping database with a clear purpose

Be Nice to Bunnies was an iPhone app associated with PETA’s product-testing database. PETA’s 2010 announcement credits Hot Frog Creative and describes a searchable guide for shoppers. That establishes the historical project; it does not prove the old app is still available or maintained.

The idea addressed a practical problem: a shopper might recognize a brand without knowing the policy behind it. Bringing the reference source into the store made that question easier to investigate.

Search the current source, not an old screenshot

For present-day research, begin with PETA’s current company database and read the explanation of its listings. Check the exact company name and distinguish a brand from its parent company. A familiar package design can remain on shelves even after ownership or policies change.

Record when you checked the information if you maintain a personal shopping list. An old list is useful as a reminder of what to investigate, but it should not silently become a permanent certification. If a company is missing, avoid guessing the reason; consult the database’s own guidance and the company’s statement.

Keep different claims separate

Write down the particular standard you care about before shopping. Animal-testing policies, ingredient preferences, packaging, and price are different questions, and one badge should not be treated as an answer to all of them. Read the criteria attached to a program rather than substituting a vague marketing phrase.

The most useful modern replacement for a directory app is a transparent chain of evidence: the product in your hand, the correct company, the current listing, and the meaning of that listing. This guide does not award products a certification or reproduce a frozen list of approved brands.