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App Store discovery in 2010: looking beyond the top charts

Revisit an early discussion of editorial categories and how people find unfamiliar apps.

Contextual 3D editorial illustration of app discovery through a grid of tiles; not an official App Store icon or screenshot.

The September 11, 2010 article observed changes to app discovery in the on-device App Store. It described promotional banners and themed selections intended to introduce apps through interests such as games or food.

This was a report on the interface of its time, not a guide to the current App Store layout.

A chart and a collection answer different questions

A ranked list offers an ordered view within a particular chart. A themed collection begins with a subject. Neither alone establishes that an app is the right tool for a particular person.

For research, start by defining the task you want to accomplish. Use discovery surfaces to build a short list, then compare the products on the details that matter to that task. Popularity and relevance can overlap without being identical.

Make the selection criteria visible

When a collection groups several apps together, ask what they share. A broad label can include tools with different audiences, pricing models or levels of complexity. Reading individual descriptions prevents the collection’s title from doing too much work.

The original article welcomed more routes into the catalog. Its useful question remains how a person finds something beyond the products already familiar to them.

For a separate view of observed charts, the site’s App Store rankings page provides a research starting point. This historical article preserves the discovery discussion without equating a chart position with quality.