Apple has quietly rolled out a brand new iPhone app called Sales Coach, now live on the App Store. The app replaces Apple’s previous SEED platform and introduces a refreshed design along with built in AI support for sales teams.
Here is what iPhone users need to know.
Sales Coach Replaces SEED on the App Store
Instead of removing SEED and launching a separate listing, Apple updated the existing app and transformed it into Sales Coach. Users who previously relied on SEED will now see the new name, branding, and features after updating.
The purpose of the app is clear. Sales Coach provides official sales and technical materials for Apple employees and authorized sales partners around the world. It is designed to help teams stay prepared for customer conversations, product launches, and program updates.
A Fresh Liquid Glass Design
With the update, the app adopts Apple’s modern Liquid Glass interface style. The design feels cleaner and more refined, aligning with the latest visual direction seen across iOS.
Navigation is streamlined, and content is easier to scan. For teams working in retail or partner environments, this makes it faster to find product details, announcements, and guidance before speaking with customers.
On iPhone, the interface feels fluid and responsive, optimized for quick access during busy sales shifts.
Built In AI With the New “Ask” Tab
One of the most notable additions is an AI powered chatbot. Located in a new “Ask” section, the tool can answer questions using Apple’s official documentation and materials.
This means sales staff can quickly clarify product specs, feature differences, or program details without manually searching through documents. Instead of digging through PDFs or training modules, they can simply type a question and receive a guided response.
For Apple’s sales ecosystem, this adds a real time support layer directly inside the app.
Who Can Use Sales Coach?
Although Sales Coach appears publicly on the App Store, it is not meant for general consumers. Access is restricted to Apple personnel and approved sales partners.
New users must enter a valid partner code to complete registration. Without it, the app cannot be fully used.
In addition to the iPhone app, the Sales Coach platform is also available through a dedicated web portal for broader access across devices.
What This Means for Apple’s Retail Strategy
By merging official resources, AI assistance, and a modern interface into one centralized app, Apple is reinforcing its focus on informed customer interactions.
For iPhone users browsing the App Store, Sales Coach may not be a consumer tool. But for those inside Apple’s retail and partner network, it becomes a powerful pocket companion.
The transition from SEED to Sales Coach signals more than a name change. It reflects Apple’s push toward smarter, AI supported workflows that help sales teams stay confident and up to date in real time.
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