Apple is about to kick off March with a global launch experience that could shape its entire 2026 lineup, as reported by Bloomberg. Instead of a classic stage keynote, the company is planning a multi-day wave of announcements starting March 2 and wrapping up with an in-person showcase on March 4 in select cities worldwide.
Here is everything we know so far about Apple’s upcoming March event and the products that may debut.
A Different Kind of Apple Launch
Reports suggest this will not follow the usual keynote format. Instead, expect a series of press releases, launch videos, and product updates spread across three days. This format allows Apple to highlight multiple products without packing everything into a single livestream.
For iPhone and Mac fans, this could mean more focused announcements and faster availability.
New Macs Could Lead the Show
Several Mac updates are rumored to be ready. A more affordable MacBook appears highly likely, potentially aimed at students and first-time Mac buyers. If true, this would mark a major shift toward lower entry pricing in the Mac lineup.
We could also see refreshed MacBook Pro and MacBook Air models powered by next-generation Apple silicon. M5 Pro and M5 Max variants for MacBook Pro are expected, along with a possible M5 MacBook Air.
There are also signs that current M4 Pro and M4 Max MacBook Pro models are running low in stores, which often signals an update is near.
iPhone 17e and iPad Updates
One of the most talked-about possibilities is the iPhone 17e. While not confirmed, supply constraints of the current iPhone 16e suggest a refresh could be coming soon. If Apple introduces the 17e in March, it would expand the iPhone 17 family earlier than expected.
On the iPad side, both a refreshed iPad Air and a standard iPad powered by newer chips are rumored. Inventory shortages for existing iPad Air models add weight to these expectations.
Studio and Display Possibilities
There is also chatter around a new Mac Studio and a second-generation Studio Display. While launching both at the same time may be ambitious, they remain part of Apple’s broader roadmap.
Chips and Software Surprises
This launch may not be hardware only. Apple could introduce new chips or software improvements alongside devices. That means even if fewer physical products debut, the updates could still be significant for developers and power users.
This event could redefine the Apple product lineup for 2026. Whether you are waiting for a more affordable MacBook, a next-generation iPhone, or a powerful new desktop setup, early March is shaping up to be one of Apple’s biggest product moments in years.
Stay tuned as Apple begins its three-day rollout and reveals what is next for iPhone, iPad, and Mac.
