Mark Zuckerberg, Facebook’s co-founder and Meta’s CEO, remains unperturbed by Apple’s latest hardware innovation, the Vision Pro. Speaking at a Meta companywide meeting, Zuckerberg voiced his perspective on Apple’s high-end headset, revealing a stark contrast in their respective visions for the future of computing.
Zuckerberg wasn’t overly impressed by Apple’s offering, dismissing it as lacking any groundbreaking technology that Meta hadn’t “already explored”. Moreover, he critiqued Apple’s isolated user experience vision as contrary to his own preference. At a whopping $3,499, Vision Pro is seven times more expensive than Meta’s upcoming Quest 3, priced at $499, suggesting Meta has the edge to attract a broader user base.
Zuckerberg used the opportunity to underline the divergent values between Meta and Apple, pointing out the contrast in their company visions. Meta’s focus, according to Zuckerberg, is on enabling “people interacting in new ways and feeling closer” and promoting an active lifestyle through their devices. Meanwhile, he noted that every demo Apple showed during their WWDC keynote depicted an individual sitting alone on a couch, a stark contrast to Meta’s community-centric vision.
Despite Apple’s entry into the AR/VR market potentially posing a serious threat, Zuckerberg exudes confidence. Meta had already taken a significant plunge into this arena, investing billions annually to secure its position as a leader in virtual and augmented reality. While it has enjoyed early success with VR gaming and fitness applications, its quest to capture the high-end, general computing market – the segment Apple targets – has been more challenging.
Zuckerberg’s comments echo a broader conversation in the tech industry about accessibility, social connection, and user interaction. Apple’s Vision Pro represents an individualistic, premium approach to immersive technology, whereas Meta’s Quest series embodies a more collective, budget-friendly philosophy.
Ultimately, Zuckerberg believes Meta’s approach resonates more with the essence of the metaverse – a fundamentally social and active experience. He concluded his address on an optimistic note, stating his belief in Meta’s potential to succeed and his excitement for the journey ahead. These divergent visions will undoubtedly shape the future of immersive computing, providing a fascinating duel for tech enthusiasts worldwide.
