Something to think about: |
 Written by Allison Wahl |
   (9 votes, average: 3.56 out of 5)  Loading ... |
By changing the way we see and use mobile devices, huge forces in society, apps are effectively altering the way we conduct life. They have created new mediums for social networking, an arguably more reclusive generation due to the amount of games and activities to keep a person occupied, an even greater reliance on technology, and new ways of doing and organizing daily activities. What seems to be quite incredible, however, is how they have influenced the business world. Whereas it used to be unheard of to be a successful entrepreneur without an MBA, elementary age kids are ringing in the big bucks with the apps they create (e.g. the Voorhes boys and their app MathTime). Especially in an economic crisis, making money off a free product may seem on par with seeing a pig fly, but free apps are the exception (the advertisements on them generate more than enough revenue for the advertisers and the app developers). Apps are even changing the process of advertising, an enormous part of business, and more and more advertisers are beginning to focus on mobile platforms, especially with the aid of apps. Apps are being used to run businesses and even create them. At this point, anyone can create an app; many colleges are beginning to offer courses in app-creation, and for the less tech-savvy, there apps, articles, and step-by-step instructions that help make apps (all you need is an idea). The kinds of apps cover everything under the sun, and there doesn’t appear to be any stopping point for their creation. As something that seems to never run out of supply or demand, it is safe to say that apps are somewhat of a business phenomenon. I would be so bold as to say that in the future, business conduction and platforms could be largely mobile, a lot of thanks due to “the app”. Apps are taking over our corporate-driven society and defining our world.
