Mogoso allows you to research a product and get reviews when you need it most: when you're out shopping, in the library, or renting a movie. The sites designed to work on modern smart phones like Windows Mobile, Blackberry, Treo and now for iPhone/iPodTouch.

Example: Maybe that movie "The Ice Storm" is your kind of thing, but you're not sure. Via your phone, just go to www.mogoso.com, search for " The Ice Storm" (or its UPC code " 024543012245"), and there you go! On top of that you get its price on Amazon.